Following are the companies and organisations that serve as the Official Global Sponsors to the UEFA Champions League (UCL) — the premium club-football offering of European football’s governing body UEFA (Union of European Football Associations) — and enjoy a strong branding presence across its physical and digital assets.
Heineken
The Amsterdam-headquartered Dutch brewery giant has been an official sponsor of the UCL since 1994. The current deal bandar bola terpercaya between Heineken and UEFA will see the former sponsor the UCL until 2024.
Apart from branding rights, the deal also entails exclusive UCL content-creation and events for Heineken.
PlayStation
The Sony Interactive Entertainment-owned video game console family has been an official sponsor of the UCL since 1997. In July 2021, UEFA announced that it had renewed its partnership with PlayStation to cover its 2021-24 cycle, with the sponsorship rights covering not only the UCL but also “the UEFA Super Cup, UEFA Youth League and UEFA Futsal Champions League in 2021, 2022 and 2023”.
Apart from branding rights that see the latest iteration of the console family (currently, the PlayStation 5) promoted across UCL assets, the partnership entails PlayStation serving as the official presenter for the Player of the Match and Player of the Week awards for UCL matches. PlayStation also supports “the UEFA Champions League Gaming Hub with the enhanced UCL Fantasy and Predictor games”.
Lay’s
Owned by Harrison, New York-headquartered American multinational food giant PepsiCo, potato chips brand Lay’s serves as an Official UCL Global Sponsor via PepsiCo’s partnership with UEFA, which has existed since 2015. The PepsiCo-UEFA partnership has seen PepsiCo’s big-name brands Pepsi, Lay’s and Gatorade feature frequently across UCL assets.
In August 2020, PepsiCo signed a multi-year deal with UEFA focused specifically on women’s football, which sees the former support women’s football by serving as a main partner to the UEFA Women’s Champions League and UEFA Women’s EURO in a deal running until 2025.
Later that year, in December 2020, PepsiCo agreed a three-year deal with UEFA to continue its sponsorship of the UCL until the end of the 2023-24 season, with the UEFA press release also specifying that the two parties will be “working together to deliver increasingly sustainable events, reducing plastic waste and recycling”.
In February 2022, Rockstar Energy, an energy drink brand that PepsiCo acquired in 2020, was announced as a sponsor of UEFA for its men’s and women’s Champions Leagues on a three-year deal, with the partnership also entailing “game ticket giveaways” apart from branding rights.
Via Lay’s, PepsiCo has worked with UEFA over multiple community initiatives: from star-studded ad campaigns promoting equality and inclusivity in football to building football pitches at refugee camps in Jordan in association with the UEFA Foundation for Children, a UEFA charity arm.
Mastercard
The Harrison, New York-headquartered American multinational financial services provider has been a UCL sponsor since 1994, providing unique fan experiences opportunities — the most prominent of which is the Player Mascot programme — as well as working with the UEFA Foundation for Children over social initiatives.
UEFA last announced the renewal of Mastercard’s UCL sponsorship in October 2020 in a deal covering the 2021-24 cycle and also including sponsorship rights for the UEFA Super Cup in 2021, 2022 and 2023.
FedEx
The Memphis, Tennessee-based American shipping giant was announced as a UCL sponsor in May 2021 in a three-year deal starting with the 2021-22 season and running until the end of the 2023-24 season. The deal also included sponsorship rights for the UEFA Super Cup, the UEFA Youth League finals, the UEFA Futsal Champions League finals and the UEFA eChampions League.
FedEx has enjoyed a long, fruitful association with UEFA. It first partnered up with the European football-governing body in 2015 as a main sponsor of the UEFA Europa League. In 2019, it became a sponsor of UEFA National Team Football in a four-year deal, earning sponsorship rights for UEFA EURO 2020—for which it also served as the Official Logistics Partner—and the UEFA Nations League finals.
Since 2016, FedEx has also been working with the UEFA Foundation for Children over community projects, most prominent of which have been delivering safe community football fields in Spain, Poland, Brazil, and South Africa, a “Football for Employability” programme benefitting young adults in Romania, Hungary, England and Ireland, and a player mascot programme for local children to feature at the Europa League finals in collaboration with non-profit organisations in Stockholm, Lyon and Baku.
As a UCL sponsor, FedEx also provides the FedEx Performance Zone: a dedicated portal that serves as an exhaustive trove of detailed stats for all teams and players featuring in the Champions League.
